1. Publishing work we have completed with clients. This includes newly launched websites and videos that have been produced.
2. ImageBeam's Facebook Fan Page is a distribution point for our Press Releases, particularly events and announcement that include rich media photos or video.
Things to consider in 2010:
1. Contest give-aways directly from the Facebook Fan Page
2. Advertising on Facebook
3. Use of Discussion forums on Fan Page. "Worst Website Award" contest is an example of a user generated campaign.
Tools and Techniques
Tool 1: ImageBeam Facebook Fan Page Admins.
ImageBeam employees are allowed to be Facebook Fan Page Admins, which allows more control to share and post content. Spikes on Sept. 23rd, Oct. 8th, and November 20th are from direct invites from ImageBeam employees to their personal Facebook profile friend's list. A successful business Facebook Fan page is powered through it's Admins, active admins create new fans and engaging content.
Tool 2: Rich Media (Photos & Video).
On November 8th, 2009 ImageBeam posted a video on its fan page. It got 46 views and added 6 new fans without direct invites. In addition, the video was viewed 51 times on YouTube. Rich media has played a huge role in our exposure on Facebook because it is the preferred medium to interact with on Facebook. Users love photos and videos over plain text and links
The Results
New Clients! - from non-traditional relationships.
One of our newest clients, indicated interest in our services by reading posts from a personal relationship with one of ImageBeam's Facebook Fan Page Admins and the ImageBeam Fan Page itself. It was unlikely that this client would asked us about our web development capabilities through traditional channels nor would ImageBeam's business development team recognize them as a prospect, yet here we a...doing business with personal contact with a sale rooted in social media.
Should your company launch and manage a Facebook Fan Page? Things to consider
Return on Investment (ROI) of Facebook Fan Pages - Effective and Measurable.
The "I" in ROI. Investment of time and resources from ImageBeam has been minimal. ImageBeam uses existing content that is distributed through other channels. Press Releases, Client Work, Event Photos and Videos are all popular posts and is was natural fit for ImageBeam’s Facebook fan page as the content was a part of our existing Marketing and PR efforts.
The "R" in ROI. Return on Investment has been high for ImageBeam's Facebook Fan Page and most importantly, it's measurable. Facebook Fan Pages provides a comprehensive analytic tool which generates detailed reports about fan demographics, interactions and even rates your post quality for the day. Also, ImageBeam's Facebook Page Admin's existing use and comfort with Facebook and willingness to publish new content while working.
Be our fan to see our client work and win prizes!