University of Southern California's Annenberg School for Communication turns to ImageBeam for re-branding and new online publication website.
ImageBeam designed and built a Wordpress powered Content Management System (CMS) website for USC Annenberg School for Communication Public Diplomacy Magazine. This new website allows a student-run editorial magazine to share their mission, publish new issues of their magazine and interact with readers in new ways.
When We Started
Public Diplomacy Magazine was delivering an amazing printed version of their publication. Yet when we met them, the quality of the publication did not translate onto their site, which felt dated and clunky to navigate. It didn't give the user the experience the staff wanted - that of an international publication which readers are immersed in the content. It was also impossible for the publication staff to update the website.
"We needed ImageBeam to help turn the site into something we felt spoke to our mission and something we could work with ourselves in the future." -Katherine Keith, Senior Editor.
Public Diplomacy Magazine former website (above)
"We were concerned with delivering a professional product on a limited budget, but ImageBeam was understanding and cooperative, devising a plan that exceeded our expectations." -Tala Mohebi, Editor-in-Chief
When We Were Finished
ImageBeam delivered a newly furnished WordPress powered website which will allow future Public Diplomacy Staff writers to upload new editions and articles without the need to hire a web development firm. The site also helped the staff clarify their mission and generate excitement about their mission. We are proud of what we accomplished with this project and are pleased to have contributed to an organization committed to this important discipline.
Public Diplomacy Magazine's new website (above)
"While a beautiful website can draw in the reader initially, what keeps them there is the expertise in creating an easily navigated site and that's where ImageBeam designers shined, putting not only a polished look on the website but also making it user friendly." -Tala Mohebi
Labels: branding, CMS, websites, Wordpress