5 Ways to Maximize Your Marketing Video Investment

Having spent over 30-plus years serving the SMB market, I've come to learn the importance of the word "repurpose". Marketing and advertising investments rarely serve only one purpose these days.

Online video is probably one of the easiest investments to repurpose, with little to no additional expense required. So how can you maximize your investment in a marketing video? Here's a few suggestions:

• Close your video with a call-to-action post-roll clip - Most marketing videos fade to black with no call-to-action, no "next steps" for its viewers. Tell your customers what you want them to do after watching your video - give your company a call, visit another page of your website, read something else on the page, etc.


• Turn your video into a hiring tool - Feature your video on your Careers page or include the link on online postings about any of your employment vacancies. According to JobCircle, embedding a company video into online job ads Increases job posting applications by over 20%.


• Open your next meeting with your video - Break the ice at your next company meeting by playing your video to clients and employees. Your clients will be impressed with your organization and your employees will be proud to see their company's professionalism.


• Display your video in reception, at trade shows and conferences - Plasma and LCD purchases or rentals are fairly inexpensive these days. Play your video in reception at your booth or kiosk at industry trade shows and conferences. You may need to work with a rich media production firm like ImageBEAM to plan your video production so that it works for every medium (Mobile, Web, PowerPoint, DVD, HDTV).


• Feature your video on your web site, email campaigns and corporate newsletters - The Internet is getting increasingly social and interactive, and people are expecting that same level of interactivity almost everywhere else. Turn a traditional newsletter or email campaign into a dynamic experience by including a link or embedding your video in your next issue or promotion.

There are several other things you can do to increase the value and maximize the investment of your marketing video. Learn more about ImageBEAM's rich media production services.